To get a product spot on, measuring throughout the planning cycle is a must. We take continuous measurements as we work through each stage, so you know exactly what you need to build, and what your customers will pay for.
Some of the tools we use include:
- Web site analytics such as returning visitors to site
- Feature adoption
- Social traction, like tweets about your product, or Facebook engagement
- Website interactions such as heat maps and user engagement
This information is then fed back into your project plan, and will be used in each two-week iterative sprint, allowing you to adapt to your customer's needs before you press go on that launch pad.